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Three decades of servant leadership and exceptional performance through loyalty, tenacity, imagination, innovation, inspiration and integrity.
Air Conditioning Contractors of America, 2002-2004 (Major Client)
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Launched state chapter of country’s largest air conditioning contactor association.
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Served as Executive Director.
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Managed staff of three which supported a 15 person board of directors.
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Created revolutionary member services portfolio
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Positioned association as progressive and introduced innovative Internet meetings technology to a lagging industry.
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Co-presented to chapter executives from throughout U.S. at national convention.
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Mentored and promoted successor in less than two years.
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Resigned in March, 2004. Appointed Director Emeritus.
B etter Buildings Interactive, LLC, 1999-Present (Major Client and Partner)
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Co-founded in 1999 with Dr. Malcolm Lewis for the purpose of helping differentiate quality focused designers and contractors from those not as committed to making commercial and residential buildings efficient, safe and comfortable.
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Designed, recruited collaborators, secured endorsements and executed a major California Public Utilities Commission funded initiative in PG&E territory to promulgate the use of advanced HVAC system diagnostics. Collaborators and endorsers included USEPA’s Energy Star, Air Conditioning Contractors of America, Contracting Business magazine, Energy & Environmental Management magazine, Xenergy, Honeywell and others.
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Played similar roles in the development and execution of two statewide programs funded by the New York State Energy Research & Development Authority (NYSERDA).
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Conducted workshops for Honeywell in 14 cities to introduce HVAC contractors to and teach them how to sell and market advanced diagnostics and building controls technologies.
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Conducted monthly sales and marketing webcast training for hundreds of contractors and distributors nationally.
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Continued development and proliferation of CD-ROM and Internet based interactive training originally designed by a sister company under a grant from the USDOE.
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Became management company for CAL-ACCA.
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Sale of majority interest in BBI was completed in March, 2004.
Penton Media, 1995-2001 (Major Client)
- Helped design and launch, Energy & Environmental Management (EEM), 33rd periodical published by 105-year-old Penton Publishing.
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From 1995 until 2001, served as EEM’s Editorial Director, responsible for all editorial content for this highly respected national journal with the second largest circulation in its field.
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Among EEM’s objectives was to improve the magnitude and durability of energy efficiency projects through education and the development of a broad-based energy efficiency infrastructure. Objectives were realized.
D.A. Gustavson, 1990-Present
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Founded firm in 1988 during preparation of acclaimed 312-page manual, The Business of Energy Management--Doing It Right And Making Money At It. published by Gannam/Kubat.
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In early 1990, established as a full-time enterprise with a mission to "increase the quantity and quality of energy management in the U.S."
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Provided training seminars and private consulting services for over 1000 air conditioning and electrical contractors, engineers, product manufacturers, distributors, utility companies, and energy users.
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Established reputation as authority on the processes that lead to private sector investment in energy efficient technology.
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Contributing Editor and Advisor to Contracting Business magazine, largest in HVAC industry. Co-author "EMCS" chapter of the Energy Management Handbook, Fourth Edition, Published by Fairmont Press, January 2001.
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Have had over 50 papers and articles published regionally and nationally.
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Since 1999, most D.A. Gustavson clients have been served by Better Buildings Interactive, LLC (see above).
Energy Design Consultants, 1984-1990
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Increased annual sales by 350%.
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Formalized sales approach and made it replicable.
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Personally sold over 400 turnkey energy management projects--a majority without benefit of significant DSM financial incentives--thereby reducing the demand for electricity and gas by over $2 million per year.
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Managed small, effective staff of sales, service and client-relations personnel.
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Established company's sales, marketing and customer support functions as industry's benchmark for excellence.
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With no prior technical training prior to joining EDC, established national reputation for imaginative and effective application of energy management control systems. Designs resulted in several energy conservation awards including the 1989 SCE Design For Excellence.
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Determined and implemented commissioning procedures, client training, follow-up services and documentation guidelines for all energy management projects.
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Reputation for quality and commitment to energy efficiency lead to requests to conduct training workshops for other practitioners.
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Positive response to workshops resulted in being asked to write ‘how-to-do-it-right’ book. Upon its publishing, I launched a one-man consulting company.
Transamerica Financial Services (2), 1980-1984
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In 3 1/2 years as District Manager, supervised 8 branch offices and a collection center.
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The district, third largest in the company, was its most profitable during tenure.
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Responsible for all field operations, the greatest emphasis being on mortgage/equity loan production and sales training.
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Supervised branch managers responsible for collections, foreclosures, expense control, personnel development, hiring and terminations.
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Performed training, accounting, policy and security audits.
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Loan outstandings increased by 25%.
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60-day+ delinquency decreased from 1.6% to 0.3%.
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Consolidated unprofitable offices and downsized district staff by 20% to 40 employees.
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Managed company's second largest branch for 6 months prior to promotion.
Insurance Industries Publishing Company, 1979-1980
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Accepted position to assist in father's business.
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As Vice President, supervised editorial, distribution, research, customer relations, production and administrative/accounting department managers in charge of 55 employees.
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Responsible for redesign, expansion and upgrade of the property claims estimating guide, Adjuster/Contractor Blue Book.
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Quadrupled circulation in first 18 months.
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As Director/Customer Relations supported field sales personnel, developed sales tools and conducted sales training.
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Also acted as product information liaison to publishing, research, sales and administrative staffs.
Transamerica Financial Services (1), 1972-1979
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Managed a staff of 4 employees.
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In 6 years, increased branch receivables 400%.
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Increased profits 400%. The office had been open since 1952.
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Delinquency and loss ratios consistently maintained among the lowest in the company.
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Earned reputation as best trainer in region.
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Requested leave of absence to assist in father's business.
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(Also worked for the company part-time while in college as an Assistant Manager and Branch Representative.)
Graduate Research, Social Psychology, 1970-1972
Bachelor of Arts, Social Science, 1970
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Undergraduate G.P.A., 3.0
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School of Social Sciences Honor Scholar
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School of Social Sciences Merit Scholar
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UCI Alumni Association Lifetime Member
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